In a move that’s set to shake up India’s retro motorcycle segment, Norton Motorcycles, now owned by TVS Motor Company, has officially trademarked the ‘Norton Electra’ name in India.
This strategic filing signals the brand’s intent to re-enter the Indian market with a modern-classic roadster that blends vintage charm with contemporary engineering.
TVS has ambitious plans for Norton, with six new models slated for launch over the next three years. The Electra could be the entry point into this new portfolio, followed by other trademarked names like ‘Combat’ and ‘Commander’.
So, lets know about this bike in detail.
What are we expecting from Norton Electra?
The Norton Electra is expected to be a 450cc retro-style motorcycle, drawing inspiration from the original Electra of the 1960s—a short-lived but iconic model powered by a 383cc parallel-twin engine. The new Electra is likely to be built on a shared 450cc liquid-cooled parallel-twin platform, co-developed by TVS and BMW Motorrad, which also underpins the upcoming BMW F 450 GS.
While official specs are under wraps, industry insiders expect the Norton Electra to feature: Neo-retro styling with chrome accents and a single-piece seat, Telescopic front forks and twin rear shock absorbers
It will be equipped with Disc brakes with dual-channel ABS, Twin-pod analogue console with optional TFT navigation pod and Spoked wheels, possibly tubeless for modern convenience
The bike is likely to debut as a concept at EICMA 2025, with a market launch expected in mid-to-late 2026.
Pricing & Positioning
The Electra is expected to be priced around ₹5 lakh (ex-showroom), positioning it as a premium alternative to the Royal Enfield Classic 350, Triumph Speed 400, and BSA Gold Star 650.
Unlike mass-market offerings, Norton may focus on exclusivity and craftsmanship, appealing to enthusiasts who value heritage and performance.
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