Bengaluru-based EV maker Ather Energy has achieved a massive milestone by rolling out its 5,00,000th electric scooter from its Hosur facility in Tamil Nadu.
Interestingly, the landmark unit was none other than the brand’s latest family scooter, Ather Rizta. Riding on strong sales and rising EV demand, Ather now plans to triple its production capacity in the coming years to meet growing customer interest across India.
As per the reports, Ather’s focus now is clear scale up fast, maintain quality, and expand reach. The new Bidkin facility will play a key role in this strategy.
In the coming years, expect Ather to launch new models, strengthen its Ather Grid charging network, and possibly enter new price segments to take on rivals. With half a million scooters already on the road, Ather Energy is not just chasing numbers anymore, it’s shaping the future of India’s two-wheeler EV revolution.
So, lets know about this in detail.
Ather’s Journey from Premium Startup to Mainstream Player
From starting as a premium EV startup back in 2013 to now becoming one of India’s top-selling electric scooter brands, Ather has come a long way. The company has steadily expanded its presence beyond big cities into Tier-2 and Tier-3 towns, while also strengthening its public charging network under the Ather Grid program.
This growth story shows how Ather is no longer just about tech-savvy riders it’s becoming a brand for the everyday Indian commuter who wants performance, reliability, and low running costs.
Production Expansion: Ather’s Big Move
Currently, Ather runs two manufacturing plants in Hosur, handling scooter assembly and battery production with a combined annual capacity of around 4.2 lakh units. But the brand isn’t stopping there it has already begun work on a brand-new Factory 3.0 in Bidkin, Maharashtra.
This new facility will be built in two phases under advanced Industry 4.0 principles, focusing on automation, quality, and speed. Once it’s fully operational, Ather’s total production capacity will soar to an impressive 14.2 lakh scooters per year.
Ather Co-founder and CTO, Swapnil Jain, said the 5-lakh milestone is a reflection of the company’s strong focus on quality and scalable manufacturing. He added that Ather’s journey has been built on “engineering excellence and a passion for delivering reliable EVs.”
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The Rizta: Ather’s Game Changer
The milestone scooter the Ather Rizta symbolizes the brand’s next big chapter. It has been designed as a family-friendly electric scooter, the Rizta blends practicality with Ather’s signature performance and connectivity.
It marks a shift in Ather’s approach from performance-focused products like the 450X to more versatile, family-oriented options. With this, Ather aims to appeal to a larger audience, including daily commuters and families looking to switch to electric mobility.
Tough Road Ahead: Competition and Challenges
While crossing the 5-lakh mark is a huge achievement, the real challenge lies in what comes next. The Indian EV space is heating up fast, with Ola Electric, TVS, Bajaj (Chetak), Hero Electric, and Simple Energy all fighting for market share.
To stay ahead, Ather will need to manage battery sourcing, supply chains, and ensure its charging network and after-sales service keep up with expansion. Price competitiveness will also be crucial as EV adoption spreads into smaller towns and cities.
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