In a strategic move to strengthen its presence in East India, Mercedes-Benz India has inaugurated a brand-new 3S (Sales, Service & Spares) facility in Patna, Bihar. This marks a significant expansion for the German luxury automaker, bringing its premium offerings closer to customers in one of India’s fastest-growing markets.
he new showroom, developed in partnership with Siddharth Auto Engineers, reflects Mercedes-Benz’s global design language and luxury experience. Spread across 34,000 sq. ft., the Patna dealership features:
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A luxury car display area showcasing Mercedes-Benz’s latest lineup
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Customer lounge with digital car configuration tools
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Dedicated service bays equipped with advanced diagnostic equipment
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Trained personnel offering on-site service, repairs, and spare parts support
The showroom is located at New Bypass Road, Patna, a key automotive corridor in the region.
Mercedes-Benz Focus on Emerging Markets
This expansion aligns with Mercedes-Benz India’s “Retail of the Future” strategy, which aims to decentralize luxury ownership by offering uniform pricing, faster deliveries, and enhanced customer service—irrespective of location.
Speaking on the launch, Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, said:
“With Patna’s growing economy and rising demand for luxury vehicles, it was important to bring our world-class brand experience to Bihar. This facility underlines our commitment to deliver the best to our customers—wherever they are.”
Growing Luxury Car Demand in East India
Patna and surrounding regions have seen a significant rise in affluent buyers over the last few years. Mercedes-Benz’s presence here will help the brand tap into this untapped Tier-2 market, offering access to models like the C-Class, GLC, GLE, and high-end AMGs under one roof.
The Patna showroom is the 100th+ touchpoint in the brand’s India network. Mercedes-Benz continues to lead the luxury segment in India with its customer-first approach, after-sales service innovations, and strong product lineup.
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