The art of buying a car is changing, perhaps more rapidly than many of us realise. As digital tools reshape everything from groceries to groceries, Hyundai Motor India has announced its next leap forward: Click to Buy 2.0, a significantly upgraded online car-buying platform that aims to make purchasing a Hyundai nearly as effortless as streaming your favourite show.
Launched in September 2025 by Hyundai Motor India Limited (HMIL), Click to Buy 2.0 builds on the success of the original Click to Buy platform the web-based end-to-end car buying service Hyundai introduced some years ago.
This upgraded version is more than just a refresh. It introduces features that reflect both evolving customer expectations and rising digital capabilities.
Here’s what’s new:
What’s New In Hyundai Click to Buy 2.0?
There are various features which will be available in the Hyundai Click to Buy 2.0.
Voice Search: Buyers can use voice commands (e.g. “Book Hyundai CRETA”, “Check finance”) to navigate, easing the process especially on mobile.
Instant Loan Eligibility Check: Without paperwork, users can check finance offers from 12 banks/NBFCs, pre-qualify quickly, and see likely terms.
Personalized Car Recommendations: The platform suggests 3 Hyundai variants tailored to a customer’s budget, preferred features, fuel type, etc. There are over 200+ variants to choose from.
Variant/Model Comparison: Customers can compare up to 3 variants side-by-side—even across different models—to better weigh trade-offs.
Seamless Digital-Physical Journey (Phygital): You can configure the car, generate on-road price (including discounts, accessories, warranties), schedule test drives, handle finance online, book and pay all online. But if you visit a showroom, the selections sync with your online account.
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What It Means for Hyundai?
For Hyundai, Click to Buy 2.0 is a way to control more of the customer journey, reduce friction and possibly reduce dealer overheads (or at least shift their role). It can collect data on buyer preferences, streamline sales, and differentiate itself.
For other automakers, this is a signal: the bar is rising. If customers get used to being able to do everything from phone to home delivery, other brands will need to match or surpass that.
It could accelerate trends such as:
More full-digital onboarding of car purchases.
Stronger integration of finance and insurance offerings into vehicle purchase platforms.
Greater transparency in pricing and variant features, discouraging hidden costs.
Stronger digital engagement post-sale (maintenance scheduling, accessories, upgrades) since the platform captures contact earlier.
Also Read: Kia Motors Price Reduced After GST 2.0, Reduced By Up To Rs 4.48 lakh
