Mahindra & Mahindra has once again pushed the boundaries of automotive innovation with the launch of the Mahindra Thar ROXX, the world’s first SUV equipped with a 4-channel Dolby Atmos audio system.
Unveiled on August 14, 2024, in Kochi, this groundbreaking feature is available exclusively in the top-spec AX7L variant, setting a new benchmark for in-car entertainment.
Why Its Matter of Mahindra Thar ROXX?
The Thar ROXX’s audio system comprises a 9-speaker Harman Kardon setup, delivering a combined output of 400 watts. This system is operated through a 10.25-inch free-standing head unit, offering an immersive audio experience that transforms the cabin into a personalized concert hall.
The integration of Dolby Atmos technology provides unparalleled depth, clarity, and spatial accuracy, enhancing every journey, whether navigating city streets or exploring off-road terrains.
Beyond its audio prowess, the Thar ROXX boasts a host of premium features. The interior exudes sophistication with an ivory ambiance, leatherette trims, and soft-touch materials.
Ventilated front seats ensure comfort in all weather conditions, while the panoramic Skyroof™ enhances the sense of space and connection with the surroundings.
Twin 26.03 cm HD screens serve as the digital instrument cluster and infotainment system, keeping drivers connected and informed. The SUV also offers Adrenox connectivity with over 80 features, including Alexa integration and wireless Android Auto & Apple CarPlay, ensuring seamless connectivity and convenience.
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Powertrain of Mahindra Thar Roxx
Under the hood, the Thar ROXX is powered by Mahindra’s G20 TGDI mStallion and D22 mHawk engines, delivering best-in-class torque of 380 Nm and 370 Nm, respectively.
Built on Mahindra’s all-new M_GLYDE platform, the SUV offers refined ride quality and precise handling, complemented by features like WATT’s Link suspension and advanced shock absorbers.
Mahindra Thar ROXX: Price
The Mahindra Thar ROXX is available in multiple variants, with petrol models starting at ₹12.99 lakh and diesel variants from ₹13.99 lakh.
With its blend of luxury, performance, and cutting-edge technology, the Thar ROXX redefines the SUV experience, offering an unmatched combination of comfort and capability.
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