Ford Showcases AI Assistant and New BlueCruise Tech at CES

Ford Announces Its 126th Recall of 2025

At the CES technology show, Ford revealed its future plans to make driving smarter and more connected. The company announced a new AI-powered assistant that will help drivers better understand and manage their vehicles.

This digital assistant will first be introduced through Ford’s mobile app and later become part of in-car systems.

Using real-time vehicle data, it will answer questions related to vehicle health, features, maintenance needs and driving-related information, making ownership more convenient for customers.

Ford Bronco Electric Unveiled
Ford Bronco Electric Unveiled
AI Assistant to Improve User Experience

Ford’s upcoming AI assistant is designed to offer more natural and useful interactions. Drivers will be able to ask simple questions about their car’s condition, range, load capacity or service status.

Built on cloud-based technology, the system will provide accurate, vehicle-specific responses. Ford believes this feature will make daily driving and vehicle management easier, especially for new-age connected cars.

Next-Gen BlueCruise Brings Smarter Driving

Along with the AI assistant, Ford also previewed the next-generation BlueCruise driver-assistance system. The updated version will be more cost-effective and capable, offering smoother hands-free driving on highways.

Ford plans to further enhance BlueCruise in the coming years, with a long-term goal of introducing more advanced autonomous driving features. These announcements highlight Ford’s strong focus on AI and automation in future vehicles.

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