TVS iQube Crosses 10 Lakh Production Milestone In India
TVS Motor Company has achieved a momentous landmark in its electrification journey, officially crossing the 10 lakh cumulative production and sales milestone for its highly acclaimed electric scooter portfolio, led decisively by the TVS iQube.
Having entered the high-stakes Indian electric two-wheeler market as an EV newcomer in January 2020, the legacy manufacturer has systematically evolved into one of India’s leading EV manufacturers.
Demonstrating the blistering pace of current electric scooter sales India is witnessing, TVS completed its latest one lakh units in a record-breaking span of just 75 days.
This milestone and rapid growth pace firmly establish TVS Motor Company among the first major Indian legacy manufacturers to reach such a monumental volume landmark in the electric two-wheeler space.
TVS iQube’s Journey: From 0 To 10 Lakh Units
The growth trajectory of this premium TVS electric scooter serves as a case study in market scaling. TVS Motor Company officially launched the iQube in January 2020. Given that consumer skepticism was high and infrastructure was in its infancy, the first 1 lakh sales milestone took more than three years to achieve.
However, growth accelerated significantly after comprehensive nationwide expansion and a broader wave of increased EV adoption across the country.
The company crossed the 5 lakh cumulative sales mark after roughly five years of operation. Showcase of truly exponential growth followed, as the next 5 lakh units were achieved in only around 16 months. Highlighting this intense market pull, the latest 1 lakh units alone were sold in just 75 days, cementing a massive shift in India’s electric mobility landscape.
TVS iQube: Design, Features And Powertrain
The phenomenal success of this TVS electric scooter is deeply rooted in its practical, family-oriented electric scooter design. Visually, the iQube strikes a balance between conventional styling and modern aesthetics, featuring a sleek LED headlamp cluster and signature horizontal LED DRLs. Designed for daily utility, it offers a spacious floorboard and generous, practical storage spaces under the seat.
Technologically, the scooter caters to modern needs with a large TFT display that handles connected features via comprehensive smartphone connectivity. On the performance front, it features a smooth electric motor perfectly tuned for stress-free city commuting, complete with multiple riding modes and a handy reverse mode for tight parking spots.
To fit different budgets and travel needs, TVS offers multiple battery pack options depending on the variant selected. Consequently, the claimed range varies across variants, though all models are equipped with robust fast charging capability. Because it perfectly pairs high-tech features with everyday usability, the iQube holds massive appeal for both first-time EV buyers looking for a familiar layout and family users who prioritize safety, comfort, and reliability.
Price and Rivals in Market
The TVS iQube price ranges from Rs 1.11 Lakh for the entry 2.2 kWh variant to Rs 1.72 Lakh for the top-spec ST model. Depending on state-level EV incentives, total on-road prices fluctuate between Rs 1.24 Lakh and Rs 1.78 Lakh.
This premium TVS electric scooter faces stiff competition from major TVS iQube rivals like the Ola S1 range, Ather Rizta, Ather 450X, Bajaj Chetak, Hero Vida V2, and Simple One.
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