Classic bike company Royal Enfield is preparing to sell its entire 350cc range bikes through Flipkart. Now, reports suggest that the from September 22 company’s bike will be available through the digital-first customers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai.
You can now brought Hunter 350, Bullet 350, Classic 350, Goan Classic 350, and Meteor 350 through e-commerce platform. So, lets know about this in detail.
First Classic Bike Motorcycle Brand To Go Online
For the very first time in India, a mid-size motorcycle brand has made its entire lineup available through an e-commerce platform.
This step is aimed at attracting the younger generation of buyers who are more comfortable shopping online than visiting traditional showrooms.
According to B. Govindarajan, Managing Director of Eicher Motors and CEO of Royal Enfield, the tie-up with Flipkart will make it easier and more convenient for customers to browse, compare, and purchase Royal Enfield motorcycles from the comfort of their homes.
Govindarajan explained that this step is meant to bring the joy of motorcycling to more people. He said the idea is to give buyers more flexibility and convenience while purchasing, but still keep the final handover personal through Royal Enfield’s authorized dealers.
The delivery and after-sales support for the bikes will continue to be managed by the company’s dealer network, ensuring customers get both ease of online shopping and trusted service offline.
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Full GST benefits for customers
The tie-up with Flipkart marks an important step in making Royal Enfield motorcycles easier to own for enthusiasts across India. Buyers who choose to purchase through Flipkart will also enjoy full GST benefits starting September 22.
This move fits into Royal Enfield’s broader plan to connect with digital-savvy customers and bring its bikes closer to them in a world that values speed, convenience, and online access.
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