Volvo Announces Name Change for its Luxury Cars, Removes the Recharge Sub-Brand

Volvo, a renowned luxury carmaker, has unveiled modifications to its vehicle nomenclature. A notable adjustment involves the removal of the ‘Recharge’ sub-brand from its range of electric and plug-in hybrid models.

Formerly, Volvo employed the Recharge branding for both its early electric models and robust hybrid variants. Nevertheless, this branding will now be phased out from global markets, while there will be no alterations to the names of ICE (Internal Combustion Engine) models.

New Name of the Volvo Cars

Now, the Volvo XC40 Recharge and Volvo C40 Recharge SUVs are set to be rebranded as the EX40 and EC40, respectively. This alteration brings these models in line with Volvo’s newly introduced electric cars, the EX90, EX30, and EM90.

The renaming initiative will be rolled out globally by Volvo, while Volvo Cars India will retain the current names for the XC40 and C40 EVs.

This strategic move reflects Volvo’s commitment to its evolving electric vehicle lineup and aims to streamline its product offerings across international markets, ensuring consistency and alignment with the brand’s latest electric vehicle developments.

Also Read: Discount on Volvo XC40 Recharge in February 2024, Know offer

Name For the Hybrid Car of Volvo

Volvo is set to introduce the T6 or T8 badge for its plug-in hybrid models, which previously designated petrol models.

Additionally, Volvo has revealed powertrain upgrades for the global markets’ EX40 (XC40 Recharge) and EC40 (C40 Recharge).

These models will receive a new performance software package for the dual-motor variant, boosting power from 300 kilowatts (402bhp) to 325 kilowatts (436bhp).

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