In April 2025, Yamaha Motor experienced a mixed performance in the Indian two-wheeler market. While the company faced challenges in the motorcycle segment, its scooter lineup showed notable growth, contributing to its overall market presence.
Yamaha’s scooter portfolio, including models like the Fascino, Ray ZR, and Aerox 155, demonstrated strong performance. The company reported sales of 309,704 units in the scooter segment for the fiscal year 2025, marking a 13% year-on-year growth. However, despite this increase in sales volume, Yamaha’s market share in the scooter segment slightly declined from 4.71% to 4.51%
Motorcycle Segment Challenges Of Yamaha Motor
In contrast, Yamaha’s motorcycle segment faced headwinds. The company experienced a 9.4% decline in sales in the Indian region, which includes India, Pakistan, Bangladesh, and other neighboring countries . This downturn reflects broader challenges in the motorcycle market, including increased competition and shifting consumer preferences.
Global Market Overview Of Yamaha Motor
Globally, Yamaha Motor reported a revenue increase of 6.7% for the fiscal year 2024, driven by higher unit sales and increased prices per unit in markets like Brazil and India . The company’s motorcycle business saw growth in developed markets such as Europe and the United States, while emerging markets like India and Brazil also contributed positively to overall unit sales.
Strategic Initiatives and Outlook Of Yamaha Motor
Yamaha continues to focus on innovation and market expansion. The company has ensured that all its models in India are compliant with E20 fuel regulations ahead of the April 2025 deadline, positioning itself as a leader in environmental compliance . Additionally, Yamaha plans to introduce flex-fuel vehicles (FFVs) by the end of 2025, aligning with the Indian government’s push for alternative fuel adoption.
Looking ahead, Yamaha aims to strengthen its position in the Indian two-wheeler market by leveraging its growing scooter segment and introducing new models tailored to consumer preferences. The company’s commitment to innovation and sustainability is expected to drive its growth in the coming months.
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